How do i add value?
A lot of people in social media have asked me this recently “How do I add value?”
There are lot of answers to this question, and a lot of “gurus” state focus on adding value but the fail to teach people the process of creating content that adds value. I’m not sure if they fail to do this because they themselves don’t know how beyond adding targeted value enough to sell their products or they outsource all their content creation.
Whatever the case here’s a guide you can do to create content that adds value.
In every niche there are problems that exist. The real solution to those problems add value. Let’s pick a niche that most people on here can relate too.
Internet Marketing/Make Money Online
Step 1. Identify a problem
Everyone here is reading this because they want to learn how to make money online. If you are already making money online travel back in your mind to the very beginning day 0 so to speak. If you are brand new or struggling to make money online there is no mind travel required.
Some problems that exist at this point:
1. Lack of understanding of online business models
2. How to find a product to sell
3. How to create a product
4. How to build a following (build a list, get known etc)
Your can pick one that you have found a way to overcome/success worth solving for, or a more challenging option is to pick the problem you are currently facing and find a way to solve it and record your journey.
Let’s go with something that is a bit more challenging out of the 4 which would building an engaged following.
Step 2 Find a solution to the problem
Now that we have the problem to solve but we don’t have a clue on how to solve for it. Now it’s time to research and take notes. After hours of reading blogs, free downloads, combing through articles and maybe taking some courses on Udemy or buying some other products we discover that social media is a solid way to do this.
The problem is social media is very broad and learning each social media platform is different Let’s pick either twitter or Facebook as most people have one of these. I think FB has close to 2B users and twitter is up to 330M. At this point I know less about twitter and since I’m a glutton for punishment I opt to dive into twitter.
During this process I discover the formula on the foundation for building a presence on twitter. How do I do this? A good start is looking at paid tools for twitter and group them into categories for what do they do. So let’s look at a couple categories
2. Jarvee, Sproutsocial- tools to grow you twitter audiences
3. ritetag, hashtagify – tools to pick the right hashtags
If people are paying for these types of tools it says that they are providing value to some degree (especially if people like Kim Garst recommend certain ones)
Kim Garst for those of you who don’t know is considered an authority in social media marketing.
So based on these categories I piece together that it’s important to use hashtags, grow targeted followers, and tweet (post) a lot.
Now I have the start of the solution. 3 elements to growing my twitter following. A lot of people stop here and write some content that is either reviews of the tools or about those 3 elements all based on theory. Please don’t be like these people. The internet does not need anymore of these types. Or stay here if you want to have short term success.
Now onto the true value creation step
Step 3 Trial and error
So now you focus on how to do this successfully without use of the tools. Let’s look at how to grow your targeted follower list. Basically what SocialQuant and Sproutsocial do is follow people based of keywords you tell them and if they don’t follow you back they unfollow them. Now twitter has restrictions on mass following based on the number of followers you have so Let’s assume you have less than 1k followers which is a safe assumption.
Time to do some thinking. Who are my ideal followers already following. So I go to right relevance and search for influences in internet marketing.
Ann Handley has over 400k followers. Now I go to her profile and start following people that are following her. I give it 24 hours and unfollow the people that aren’t following me back.
In this process I notice a couple of trends. People with no bio, no picture and under 100 followers don’t typically follow me back so moving forward I only start following people with that match these criteria.
Over the next couple of days I learn that people that meet these criteria that are posting 2+ tweets in a day are following me back a lot more than those that aren’t active tweeters so I add these criteria in.
Pretty soon people start following me and are starting to like and retweet the content I’m tweeting out (because it’s internet marketing related). So I take the like tweets and the retweeted tweets are start making more tweets similar to this.
Before long other people are following me because of those retweets and I’m picking up 5-10 new followers at a time.
Now you have found something that is working and can be duplicated. Time for the next step
Step 4. Check list of your trial and error.
I find this step easier to do while you are doing the above step, as it helps me jog my memory of details that I may forget. It is not critical as you want to provide the steps.
So now I write down the steps I took and why I took them. Outline of bullet points work best.
Step 5. Decide which format you want to deliver the content of the solution you found.
Your options here are plentiful. Video, Ebook, Checklist, etc.
Video: Facebook live, Periscope, YouTube
Ebook: The outline serves as your table of contents and you write out words to have the bullet points make sense
Checklist: basically the outline but each bullet point written out to where it makes sense to the reader.
Step 6. Creation
Step 7. What do you want to do with it
Now you can decide what you want to do with it. Your can put it out for free on your blog, share on social media or put out a teaser version as the lead magnet to promote the paid version.
After completing this exercise you will have something of extreme value. Your discovered a problem, brainstormed for a solution, and found a solution that works from trial and error. Other people will have a similar problem and be looking for a solution. Yes that can do the same work, but most people shockingly aren’t willing to actively find a solution so they will find value in your information. After repeating this exercise a couple of times and posting the content so you become their authority. They will actively reach out to you asking about solutions to other problems. Suddenly instead of having to search for problems people are having they are handing ideas for your value content.
Adding value is simple, but it requires drive.
Do you have the drive to add value to your niche?
People are waiting for you to add value. They are searching every day. Help them out and build yourself an empire of engaged followers. Rome wasn’t built in a day.
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