Lessons learned in building my email subscriber list
So you are close to being caught up to present day in our journey in internet marketing. We have our pages setup and ready for people to download, but nothing was happening. No one knew it existed outside a couple of our closest friends. How do we build our subscriber list?
Time to start getting eyeballs
In my research getting eyeballs boiled down to two main ways, both of which require trial and error. One key with eyeballs is getting the right eyeballs on the content. In this case we are targeting people looking to get into Internet Marketing.
Solo Ads seemed like a good place to start. We ordered our first hundred clicks @ .3/click to see what would happen. The lesson learned is to make sure you order solo ad clicks and not mixed clicks. We actually ordered mixed clicks and here’s what happened:
100 clicks ordered
110 clicks delivered
82 opt-in (5 emails were undeliverable, 8 unsubscribed)
Out of the remaining 70 none of them confirmed the opt-in.
Tweak we are making is to put up a video on the confirmation page to increase double opt-in conversion and order clicks from another solo ad provider that does true solo ad clicks. Price will be .50/click for 100 clicks. While getting a couple of initial sales would be nice the current focus is maximizing our opt-in conversion first. In the process of maximizing our conversion we are starting to build a list. Ironically, we currently have more subscribers from our free methods than paid methods.
As I joined a bunch of Facebook groups about making money online, I started to post these in each of the groups:
My plan was to post once a day in about 50-60 groups. I actually started to get some clicks and people opting in and confirming their opt-in. By the second day I had 11 people opt-in and 4-5 confirm their opt-in. Then I ended up in FaceBook jail for “spamming” turns out that they consider this spamming even though its different groups. I suspect that they want to ensure people buy FB ads, which we will end up doing as I confirmed that this gets some results with the right eyeballs. Since this was my first offense they prevented me from posting on FB groups until today (3-4 day suspension) If I repeat this behavior the next suspension will be longer until eventually they take away my account.
I’m not upset, it was awesome to get some organic subscribers. One of the next tasks is to come up with a scalable way to generate subscribers. I shifted gears to Twitter and starting to get some early results.
Here’s summary from last month:
I’ll cover more in a later post, however to give you a high level picture. If you notice that 2,800 people went to my profile this month. When they view my profile they look at 3 things when deciding if they want to follow me:
3. Tweet to the right of the bio.
If you go to my profile you will see:
Having my lead magnet as a pinned tweet will generate traffic to the opt-in page assuming that you are driving the right people to look at your profile (which I am doing). I will show you how this is done in a later post.
The recipe is simple. First generate targeted traffic to your profile, clicks will come, and subscribers come from there.
It takes time to build, however I have started to pick up some people opting in as you can see here from Aweber:
These results are not huge, however it is a starting point. The results will compound from consistent effort and grow exponentially. The key is to not give up.
OK now you are caught up to present day and Barry and I are actively working on launching our Cryptocurrency course and are close to having it “go live”
Have the most of the graphics done and here are a couple of them:
If you are finding value in my posts, I recommend considering joining our community where you will get weekly tips and thoughts on internet marketing and making money online. We do offer a compelling welcome bonus that contains 350 methods or strategies on everything from email marketing to upsells to product creation. Before deciding either way click on the picture of the welcome bonus below to see Barry and I explain why you should join us and what to expect by joining