Top 7 Product Launch Ideas to ensure a successful launch
You are reading this for one of two reasons. You’ve finally taken the plunge and developed your own product, or you are thinking about developing your own product. Launching your own product is one of the best ways to establish authority in your niche as it establishes credibility. A lot of people are excited as launching a product has potential to deliver a massive amount of sales in a short period of time. On the other side of the coin, launching a product has the potential to deliver huge frustration and disappointment. There is nothing more upsetting than launching a product only to find that no one is interested in it. You may be wondering how will you ensure your product launch is a success, so please allow me to present the top 7 product launch ideas to ensure a successful launch:
Idea # 1 Ask your audience
For this idea to work you need to already have an actual audience. Your friends and family do not count. Whether it’s a mailing list or another social media channel is irrelevant. What is relevant is to ask your audience what they would like to see? This accomplishes two things. The first is that it ensures you are developing a product that already has demand. The second is your audience will feel invested and will want to see the product they suggested become a success. They will be more likely to not only purchase your product, but also spread the word.
Idea # 2 Run a Beta Test
Getting feedback is a critical component to developing any product. Generating excitement around your product is also another critical component. This idea accomplishes both. Consider opening the production phase of your product to a select few to get solid feedback on your product. As people are reviewing your product and providing feedback they will become excited and start talking about it to others.
Idea # 3 Leverage a Press Release
The media is alive and well. They have an insatiable desire to cover topics that their viewers will find interesting. While getting media coverage for a product maybe difficult, getting coverage for a launch that has an interesting story behind the creation of the product or the content of your product is a different story (pun intended).
Idea # 4 Bonus-ville
Why do you think people love bonuses? For the same reason that they like buy one get one free items. The more value that is perceived, the more compelling the offer becomes. Add as many extra pieces to your launch offer as you can think of. This could be a report, video, or even a mind map. Having additional fast action bonuses listed will greatly improve your conversion.
Idea # 5 Differentiate your product
Your product is not the only product that will be covering that topic. It needs to stand out. Once you have a clear idea on how your product is different then it will be much easier to communicate this to your audience. If your product is covering a relevant hot topic that have had a lot of products launched recently you know some viewing your sales page are thinking “not another product on (topic)”
For example, Barry and I are about to launch a cryptocurrency product and one of the first things we cover on our sales page is “oh my gosh, not another cryptocurrency product!” Making a statement like this builds credibility that we are aware of how many products have been recently launched which leads them down the path to trust the rest of our message. We then highlight right away how our product is different.
Bottom line, if people think your product is just like a bunch of other products before, then you better have some killer bonuses or go back to the drawing board and start working on another product entirely.
Idea # 6 Build an Affiliate Army
You are only person and while you make have the ability to announce your launch to hundreds or a couple a thousand, affiliates can reach tens of thousands. They are actively building up their lists and building relationships members on their list. If you want to gain traction with affiliates you need to treat them as your customers. You need to make it easy for them to work with you. This includes offering a decent commission, free marketing materials, as well as bonuses they can offer to their list. You may want to consider running a contest with a cash incentive for the affiliates with the most sales.
Idea # 7 The final countdown
Some people mock the use of a timer; however, it is a great way to build excitement. A count down timer draws people in. Every year people celebrate counting down the old year and starting a new year. I do disagree with using a count down timer for a sense of urgency on a sales page. I do laugh as I think to myself what is going to happen to the product when the timer hits 0. It is going to explode or self-destruct? A count down timer on a launch page is a different story. This gives people something tangible to fuel their excitement for your launch.
So there you have the top 7 product launch Ideas to ensure a successful launch.
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